However, if you can double your conversion rate to 2%, by writing more powerful and compelling salescopy, then it’ll only cost you $5 to acquire a new customer. Hence, by constantly testing and improving your salescopy for better conversion rates, you can drive down the costs of your advertising significantly at no additional cost.

So how do you go about writing powerful and motivating salescopy? Pay attention to the following tricks:

Focus On Benefits

This is probably the most well-known rule in marketing – sell with the benefits of your products, not with the features. Features are the characteristics of your products, while benefits are how the features can help the customer satisfy his need or solve his problem.

For example:

Feature – ‘This laptop has 1 GB of memory (RAM).’

Benefit – ‘More RAM on your laptop means that you can process more applications and software at a time, increasing your work efficiency and saving you time.’

When writing salescopy, although you should mention the features of your products, you must always back up your features with the benefits. This gives you much greater persuasive ability when getting visitors to buy from you.

Strong Headlines

Powerful, attention-grabbing headlines and sub-headlines are critical in drawing your visitor in to make a sale. When visitors first arrive at your website, the first thing they will pay attention to is your headline. Hence, your headline must capture their interest fully within the first few seconds and lead them on to buy your products and services.

Ideally, your headline needs to communicate your most compelling benefit to them. This is usually your Unique Selling Proposition (USP). For example, your headline may read ‘How To Be A Confident & Motivating Public Speaker in 30 Days.’ This headline establishes what differentiates your business from the others, and why customers should buy from you.

Alternatively, your headline can also highlight a promise to your visitors. An example is ‘Double Your Reading Speed in 30 Days Or Your Money Back.’ This is an excellent approach because the visitor’s purchase is backed by a guarantee, which can surely raise your conversion rates.

Remember to include ‘motivating’ words like ‘YOU’, ‘Free’ or ‘Guaranteed’. Such words can dramatically boost your sales.

Add Value With Bonus Items

To generate even more excitement for the customer, you need to add free bonus items as part of your offer. Such free bonuses increase the value of your offer in the eyes of your customers, and this makes them feel that they’re getting a good deal for the price of your products.

Of course, the bonuses you offer must be complementary and related to the products you sell. For example, if you sell unique flowers on your website, you can also offer a 50-pg ebook on gardening tips. Information products like ebooks are probably the best bonuses you can offer because they do not incur additional costs once they’ve been written.

Remember to tag a price to your bonus, so that your customers know the value of what they’re getting. For example, you can have a ‘Free 50-pg Gardening Tips Ebook Worth $27’.

Money-Back Guarantee

Most internet businesses have one thing in common – they offer money-back guarantees. Money-back guarantees eliminate the buyer’s risk and promise a satisfactory standard of the products on sale. Thus, visitors have a much higher chance of making purchases when they’re backed by money-back guarantees.

You also have to make it easy and hassle-free for your buyers to get their refund, or else the money-back guarantee loses its effectiveness. Your guarantee can be for a period of 10 days, 1 month, or 3 months, depending on your business.

Generate Immediate Sales

To get the visitor to buy your products now instead of putting it off until later, you need to be able to create urgency effectively to encourage immediate sales.

You can create urgency to buy your products immediately, by limiting the time your offer is on, e.g. 5 days, or by limiting the quantities of your products left. This is guaranteed to increase your sales conversion rates because your offer caters to ‘impulse buyers’ who like to make immediate purchases.

Strong Directions To Action

Many websites fail in one aspect – they lead the visitor through the sales process on the website without asking for the order. The visitors end up leaving the website without buying, because they do not feel compelled to buy.

It’s hence essential to write your salescopy in an instructive, commanding tone. Name you links with words like ‘Click here for more information’ or ‘Click here to get your course now.’ Tell your visitors outright what they must do, instead of suggesting it to them indirectly.

In conclusion, the art of writing compelling salescopy is an important ‘field of study’ for anyone aspiring to start an online business. Excellent salescopy can increase your visitor conversion rate dramatically, hence directly maximizing your profits.