In this article, I will cover the major features you need to look out for in a web host.

Technical Factors

• Disk Space. This is the total storage space you have for your website. Although most websites never use more than 20 Mb of space, more disk space is preferred because it allows you the option of expanding your website in future. Disk space of about 50 Mb should be enough for most cases.
• Bandwidth. This is total amount of data that your visitor can download from the server per month. Basically, it refers to the maximum number of visitors your website can support each month.
• Fast servers. The server must have a relatively fast internet connection. If your websites load in a shorter time, your business is more likely to attract more customers.
• Downtime. An ideal web host should be up at least 99% of the time. Downtime must be avoided because you’re losing potential customers every second your website is down. Since most web hosts do not list downtime on their features, it’s important to check out the forums for users’ comments with regards to the downtime of the host.
• Unlimited FTP access. FTP, also known as File Transfer Protocol, is what you need to upload your files onto your web server.
• Databases. If you need shopping cart capabilities, your web host must provide you with databases. (e.g. MySQL databases.) Other uses for databases include blogging scripts, bulletin board scripts and also email list management scripts.
• Compatibility with PHP, PERL, CGI-BIN and other software. This compatibility is required if some of your webpages are programmed in PHP or PERL.
• Email services. Most web hosts offer POP3 mailboxes and email aliases as part of their packages. You can then create and maintain mailing addresses of your own like ‘info@yourdomainname.com.’
• Scripts. Some web hosts provide easy installation of scripts like WordPress (blogging script), phpBB (bulletin board script), osCommerce (shopping cart software). If you want hassle-free installation of such scripts, these web hosts are the way to go.
• Server logs. Server logs are required for you to analyze your web traffic. When used together with tools like Webalizer (http://www.webalizer.com) or AwStats (http://www.awstats.net), you can get access to extensive traffic reports.
• Site backups. Most decent web hosting companies have site backup capabilities. In the event that you lose your web files, these backups allow you to restore them without hassles.

Generic Factors

• Excellent customer service. If there’s one single feature you must look out for, this is the one. Most web hosts out there offer all the above listed features, but good customer service is rare. When setting up your website, you may face many problems with file uploading or script installation – that’s what good customer service is for. You can test their customer service by sending enquiries about their web hosting features. Companies that do not respond to your queries within one business day should generally be avoided.
• Cost. Although the web hosting fees for most companies do not vary a lot, ranging from a few dollars a month to thirty dollars a month, cost is still an important consideration for any start-up. The exact price you want to pay depends on your budget and your business specifications. Note that a lower web-hosting fee does not always mean a better hosting plan – the quality of the hosting is more important.
• Credibility. How long has the company been in business? In general, the longer they have been in business, the better their reputation and their credibility. Avoid companies without a good track record.
• Contracts. Web hosting plans that do not require long-term commitments are preferred. This gives you the flexibility of switching your web host anytime you want, and also allows you to upgrade to other plans when deemed necessary.

In conclusion, it’s critical to select an ideal web host for your business, because your web host is like your business partner in your online venture. The success of your business rests with their competency. Remember to research the above factors with the various web-hosting companies first before committing to any plan.